This infographic by Boston University displays some basic reminders of why analytics is essential. It ultimately supports business intelligence, and provides guidance into what activity is a competitive advantage for a given business. I like that this infographic opens with a definition of business intelligence. I also like the highlight of how necessary analytics will […]
Blogs are certainly a key element in establishing an online presence. Blogposts provide one place to write about a small business owner's professional passion and news on industry changes. Blogging is also a way for people to discover your owned content. Thus blogposts provides a means to manage news about your business, new product introductions, and […]
The Chicago Javascript Meetup group hosted a....well, a meetup on two Javascript subjects. This post focuses on the first, asynchronous Javascript. Users of Google Analytics certainly have heard the term "async" - asynchronous code was introduced in 2009. But what does “async" mean in general? Here’s a brief run down: JavaScript is a single-threaded language. The […]
Ever strain water from a boiling pot of spaghetti? Well, you just have the basics for filters in web analytics. Filters are a screening featuring within web analytics tools. They are meant screen certain aspect of the traffic that arrives to your site. Imagine filters as a strainer for draining water away from cooked pasta, […]
This infographic from Referral Candy takes a snapshop at omnichannel tactics within e-commerce. Omnichannel is just a fancy way of saying multichannel. But no matter how it is referred, omnichannel requires more management of message and what customers see online. Its value is highlighted here - Omnichannel customers spend 93% more than direct/online customers. These […]
You just got your first cup of coffee when you sit down, crack open an analytics report, and see… a blip...a true-to-life spike in your data trend. What does that spike mean? Some managers may see a spike as a positive response to content online or a marketing campaign. But before you go a'celebratin' […]
