This infographic from content sharing app CoSchedule examines the latest content craze - Content Hacking. Content Hacking involves content sharing, but hacking into platforms. This does not mean breaking a password. It means craft and sharing media content that quickly acknowledges the value of the content and the ability to scale its visibility to the […]
I wrote about filters just as this feature, a bot filter, was being introduced to Google Analytics. The bot filter is a toggle switch in the admin. It is meant to eliminate spider and bot crawls which can skew visitor metrics. Activating the filter is one step in having cleaner data and a clean look […]
Need a recap of social media stats? This infographic from Digital Insights outlines the statistics for Vine, Instagram, Twitter, Facebook, Google Plus, Pinterest, and Linked In among others. Among the most interesting factoids is that YouTube receives 80% of its users outside the United States. Thought 2014 is closing down, take a look at this stats to […]
Earlier this year, Avinash Kaushik, a very highly respected analytics expert, offered his thoughts on the influence of social media advertising on consumer purchase decisions. He highlighted a Gallup poll in a recent Wall Street Journal article which stated that despite business interest in social media, many consumers are not influenced by social media advertising. […]
Working remote can be a challenge, but more and more companies are finding success with it. 37 Signals, the firm that created Basecamp, has its workers mostly remote, with a central core workforce in its Chicago headquarters. Marissa Meyer, Yahoo's CEO, chose a different route. She mandated more employees to work at its main headquarters. […]
404. The dreaded 3-digit number can mean more in analytics reporting than someone not seeing a missing page in a website. The appearance of a 404 error in a browser screen frequently can be a pain in the neck. But its impact can diminish the effort in maintaining a coherent digital experience, costing visitors and conversions (purchases, downloads, […]
