October 28, 2009

Twitter Trends

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Mashable has posted on five current Twitter trends. These five were created from comments from the most well-known social media commentators during BlogExpo: Steve Rubel, Chris Pirillo, Leo Laporte, Brian Solis, and Guy Kawasaki. Mashable blogger Jennrifer Van Grove discerned the following trends from each person:

    Big Bloggers Tweeting More, Blogging Less
    The Evolution of Twitter as a Platform
    Semantic Intelligence
    Twitter Curation
    User Generated Twitter Lists

The first point from Perillo is interesting -- tweeting has made sharing information (links, video, pictures) easier, so for business Twitter has begun, in some capacities, to compete against blogs as a means to dialogue with consumers. It is fast and quick in nature, creating some level of intimacy in the exchange. But a blog still serves many advantages, allowing users to share complexity of thoughts, where 140 characters forces the thoughts into McNugget-level expression. Both Tweeting and blogging can be used to drive interest in a product or service, with a blog holding contents, and tweets as announcing such content.

The second point helps support the first, that Twitter can coexist with a blog, because so many applications and tools have made it into a platform separate from blog, Facebook, Linked In, and any other online UI.

The third and fifth points are inevitable, the idea of a semantic intelligence to better find what you want, and, once found, more control over the retrieved content (aka user lists). Microsoft has been able to leverage the concept as a branding advantage with bing, but that advantage alone will dissipate, especially now that Bing and Google will intergrate Twitter search.

You can read up on the trends more at the Mashable post. What do you think of these trends?

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