You see old friend I brought more soldiers than you did — King Leonidas, as played by Gerrard Butler, in the movie "300" In the movie 300, the warrior-leader of Sparta, King Leonidas, responded confidently when he was asked why he had so few soldiers to potentially fight against the Persians. His character knew that […]
Building a customer experience that includes a website means more than being visible online. It also means managing the negative aspects of a digital presence - removing duplicate pages and staying alert for usage of a business name. To do this, consider the following tips to keep a digital presence as pristine as possible. Examine […]
Fall can be a great time to review marketing campaigns over the past year and make adjustments, particular with the holiday sales season around the corner. But any time of the year is a good time to review results from paid and organic search. Not checking on how your site attracts customers can lead to […]
Search engines have subtly changed their methodologies over the past few years. One methodology that has yet to see widespread adoption has already experienced its most significant change yet. Back in 2013, an ontology library site, Good Relations, announced an alignment of its markup structure definitions with those used on schema.org, a metatag library. The […]
When you have one metric derived from another, sometimes you need to see another metric alongs session or average time in session. Doing so allows for a quick comparison. That comparison is why Google introduced a beta feature in its Google Analytics solution called Calculated Metrics. Calculated metrics are metrics derived from the existing preset of metrics in […]
from the Zimana Instagram account: http://ift.tt/1Skl38j What is the right number of visits or sessions needed to begin using analytics reports? 2? 33,483? Maybe over 120,000? The answer is none! Your analytics really begins when planning website and app content alongside the digital marketing media used to build awareness. In fact, the current trend of […]
