There’s no doubt that online search remains a popular medium among customers in finding information. But with altered considerations for social media combined with updated online presence options, there can be doubt in how a bank should proceed to strengthen its appearance in a search engine. One way to build customer recall is to develop […]
Analysis can be fun, discovering new marketing ideas from the data collected, but in many instances it is counterproductive to check metric changes daily. While advertising campaigns need it to make sure budgets are not exceeded, daily checks can lead to overlooking trends that develop over a long arch. Trends are the main indicators of […]
Time seems to be scarce with each day of a marketing campaign. But the answer in gaining some time back lies in targeting an effort at the right time. Dayparting is one nuanced way to connect to customers in the right time. Moreover, it can aid planning with digital signage by determining when messages can […]
Maybe the joyous reaction of marketers to beacons, low-cost sensors that can communicate with tablets and smartphones, comes from the fact that the word’s spelling is close to bacon - seems to be a lot of memes suggesting that bacon is a favorite food. But let’s stick to a more straightforward reason: Marketers are as excited about beacons […]
With increased amounts of available data collection comes a variety of new ideas to use data to benefit customers and businesses. An often overlooked consideration is the need to be responsible with the gathered data. The advancement of technology has increased the inadvertent likelihood of releasing Personal Identifiable Information (PII). PII, as defined in Wikipedia, […]
A/B testing and optimization does not always sound like a sexy subject to talk with someone (if that someone is not an analytics practitioner). Neither is going to the dentist for some people. But just as people do make an appointment with a dentist, managers need to make an appointment with their analytics teams to understand […]
