February 10, 2010

How to Troubleshoot Low Traffic From Your Microsoft adCenter Campaigns

This post from the Microsoft Ad Center talks about four great starting points for low traffic within a paid search campaign. The four starting points are:

  1. Technical difficulties such as dead links
  2. Increasing the keyword coverage
  3. Improving the position of the ad
  4. Broad match usage

You can check out the retweet below for more information. The post is part of the Search Engine Marketing (SEM) Intermediate Series.

Troubleshooting Low Traffic From Your Microsoft adCenter Campaigns http://bit.ly/c6M1so

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