Tag "women in business"

How Google’s interest in Yelp may impact Google Analytics

[tweetmeme source=zimanablog] Analytics tool providers are searching to capture consumer buzz about products & services, as well as to determine the response to online marketing efforts. From tools from Radian 6, to URL shortener stats in Hootsuite and AddThis, marketers

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Estee Lauder links offline and online engagement through makeovers

  Businesses can find ways to build buzz and excitement online through the offline practices most familiar to its customer. Estee Lauder found an excellent example, using the traditional make up specialist at the cosmetics counter, to create content for

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When Social Media Is Not A Marketer’s Friend

No matter how wonderful social media is among the marketing faithful, the content can sometimes become the foot that enters the mouth. Toyota tasted foot sandwich when a Saatchi & Saatchi- produced Yaris commercial was seen by Australian Facebook and

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