Tag "Web Analytics"

Filters 101: How they make your analytics reporting efficient – and your business more profitable

There are standard report settings within every analytics solution that can segment website traffic.  New visitors versus returning visitors is an example. But there are times where a setting has to be tailored to text related to a visit.  This

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Zimana Analytics is Named Among Top 100 #BigData Twitter Accounts

Early this year, Zimana received the privilege of being named among the Top 100 Twitter accounts that covers big data and related topics. The Peer Index  #bigdata100 Twitter campaign began by asking  the Big Data Republic site audience  to nominate their

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Vetting Analytics Tags

In the race to improve analytic capability in companies, marketing teams can sometimes overlook the technical elements make analytics work.  Thus incorporating analytics tags early in a digital marketing plan can reveal the tasks most relevant to business objectives and

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Excellent Analytics – How an Excel plug-in Improves Marketing Optimization and your business

Winds of changes do not always come with a roar. In fact many come with a hush.  One terrific hush that came in 2012 (and still going in 2013 – hey, tech never stands still!) was the refinement of analytic

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Webtrends Webinar – The Era of Digital Intelligence (and relevancy in web analytics)

This latest webinar from Webtrends features Forrester data and a great overview of how analytic is changing the face of new digital devices. Play the webinar below, and see how any of the concepts can respark your analysis approach. If

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