Tag Archives: Social Media

Nike’s Opportunity to Connect – @AllAnalytics #Video

For years, specialty Nike basketball shoes, such as Air Jordans, are introduced during the NBA All-Star break weekend.  “Sneakerheads” – show enthusiasts – line up at local athletic retailers, creating a high demand.  But in the age of social media, is this tradition really necessary? There have been instances where customers have been too violent in acquiring a limited edition shoe. While this means attention for Nike, one has to ask if this is the right attention given that social media provides  a means to have a conversation with a specific audience.

Watch this video, recorded in 2012 just after the All Star break, and share your comments on the site below.

Making The Most of #Hashtags – @AllAnalytics #Video

This All Analytics video, recorded in Brooklyn during 2011, covers how hashtags influence analytic strategy.  There are also other tips available for hashtag ideas.  Check out this Zimana blog post for researching hashtags and for ideas on how hashtags influence your social media strategy.

In the meantime, feel free to comment at the All Analytics YouTube account, where you’ll find other posts on advanced analytics topics.

Ferreting Out Fake #Facebook Fans – @AllAnalytics #video

This look at Facebook Fans values indicates how segments need to match to your business.  The airline in this video found some of its fans were outside of the customer demographic it serves.

The video dovetails into a growing trend of having more fans than value – such as fake followers purchased for Twitter and Facebook accounts.  That trend also plays an influential factor in big data as social media comments and mentions are correlated to predictive models.  How much data cleansing becomes required if your sources do not relate to characteristics of interest?  This video will give some thought to it, at least from the perspective of a Facebook Fanpage.

Enjoy, and be sure to comment at All Analytics in the YouTube page as well as here on this blog.

#Hashtags: What Facebook’s Hashtag Change Means to Your Strategy

Hashtag with brouchure

The skinny:

In June 2013, Facebook announced the addition of hashtags to its platform. Hashtags are words or phrases with the pound symbol # at the front of the word , such as #marketing, #lifeisbeautiful, and #follow. The hashtags render the words searchable within the Facebook news feed.  This makes profile and fanpage posts containing the words discoverable, leading to potentially more visitors.

Google has also begun to permit hashtags to its Google Plus platform.  The hashtags make posts discoverable to Google Plus users, leading to more connections.

Both Google Plus and Facebook, among other platforms, use hashtags similarly to that on Twitter.  A hashtag such as #cars would feature tweets and links on the subject of automobiles.  Twitter became more associated with “hashtag success” as TV programs begun to host twitterchats during program air time.

The Takeaway:

So hashtags do seem to impact the reach of a post.  Inserting them into a few Facebook page posts can improved the reach of the post.  I am not sure if engagement is increased. The likelihood of gaining followers is uncertain as well.  While Facebook has improved the user interface for Facebook Insights, the metrics do not offer an opportunity to correlate a singular hashtag.  Without a plan of hashtag usage, it can be confusing to really discern which hashtag is working.

Facebook Insights Hashtag Usage

Without a hashtag plan in Facebook, it can be difficult to know what hashtag is working best for your page strategy

Some ideas in using hashtags effectively:

  • Place up to four hashtags in a post so that readers can clearly see the tags. Keep ingthe number to a reasonable level (and consistent in multiple post) can help see to some extend i, and be reasonably consistent on topics.
  • Click on a hashtag to see who else is associated with the topic. Make sure the pages and persons revealed are
  • Facebook Users: Keep in mind that many Facebook readers have seen a hashtag when a Twitter post has been shared on Facebook, but may be uncomfortable with reading a ton of tags while reading a post. Be prepared to explain a hashtag if it is new.
  • Post less – let posts linger longer on a newsfeed. Many people discover posts even days later from a publication time. Moreover, every platform has a different algorithm, meaning hourly posts on a microblog (Twitter) does not translate well on major blogs (Facebook, Google Plus, even your own).

Webtrends Webinar – The Era of Digital Intelligence (and relevancy in web analytics)

This latest webinar from Webtrends features Forrester data and a great overview of how analytic is changing the face of new digital devices. Play the webinar below, and see how any of the concepts can respark your analysis approach. If you’re stuck regarding how to regard your web analytics results, consider how your metrics reflect the digital data inputs or correlate to your business data. How relevant are the results to your business today?

Great webinar by the Webtrends team and wonderful support from Forrester.