Tag "Social Media"

CEOWorld names Zimana’s Pierre DeBois one of the top Big Data experts to follow on Twitter

Earlier in 2014, CEOWorld Magazine named @ZimanaAnalytics among the top Twitter accounts to follow for Big Data. Managed by Zimana founder Pierre DeBois, the Twitter account curates a number of topics on small business, big data, and analytics, as well as

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Nike’s Opportunity to Connect – @AllAnalytics #Video

For years, specialty Nike basketball shoes, such as Air Jordans, are introduced during the NBA All-Star break weekend.  “Sneakerheads” – show enthusiasts – line up at local athletic retailers, creating a high demand.  But in the age of social media,

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Making The Most of #Hashtags – @AllAnalytics #Video

This All Analytics video, recorded in Brooklyn during 2011, covers how hashtags influence analytic strategy.  There are also other tips available for hashtag ideas.  Check out this Zimana blog post for researching hashtags and for ideas on how hashtags influence

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Ferreting Out Fake #Facebook Fans – @AllAnalytics #video

This look at Facebook Fans values indicates how segments need to match to your business.  The airline in this video found some of its fans were outside of the customer demographic it serves. The video dovetails into a growing trend

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#Hashtags: What Facebook’s Hashtag Change Means to Your Strategy

The skinny: In June 2013, Facebook announced the addition of hashtags to its platform. Hashtags are words or phrases with the pound symbol # at the front of the word , such as #marketing, #lifeisbeautiful, and #follow. The hashtags render

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