Tag "Search Marketing"

Align your offline and online marketing (from 2008 SES Expo – updated)

Back in 2008, I saw this post — an interview with Rob Murray, President at iProspect.   He was also one of the keynote speakers at the 2008 Search Engine Strategies expo, held in San Jose, California. The interview appeared

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How relevant keywords in Facebook differs from those in search engines

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. I sat in the audience as Sarah Smith, head of Online Operations in Facebook’s new Austin office, spoke about how small businesses

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How to organize your social media usage – the beginning of analytics

[wpvideo Y4dE6In9]   The stream of social media tools seems never ending. Every day a new update or twist of usage comes along, to the point that it becomes difficult to know where to start. To that end, I am

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Annotation comes to Google Analytics

In the fury and excitement over Monday’s announcement of Google providing realtime search — timely given the Search Engine Strategies expo occurring in Chicago this week — Google also let slip a few other features announcements, namely annotation for Google

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When Facebook is Not A Marketer’s Friend

In September, 2009, Honda unveiled a variant on the Honda Accord. Called the Crosstour, the vehicle is a large 5-door hatchback, designed to appeal to SUV owners who want versatility but in a more sedan-like form. The hybrid design has

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