Tag "online retail"

Share Your Showroom Data: @AllAnalytics #Video

This video examines a specific aspect about showrooming – the consumer trend of entering a retail store and comparing in-store products prices on a competitor’s site. I noted at the time that retailers feared the practices reduce sales, but signs indicate that

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Nike’s Opportunity to Connect – @AllAnalytics #Video

For years, specialty Nike basketball shoes, such as Air Jordans, are introduced during the NBA All-Star break weekend.  “Sneakerheads” – show enthusiasts – line up at local athletic retailers, creating a high demand.  But in the age of social media,

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Where to find e-commerce shopping cart providers with web analytics, Facebook, and bank integration

  Thinking of an eCommerce business? Select a cart that makes digital analytic measurement easy to plan first! I’ve made this chart of eCommerce shopping cart solutions available. Each offer different capability to integrate an analytics solution. Although some coding

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Retail / eCommerce Paid Search tips: Product Analytics ideas from Adlucent – SES New York 2012

For retail or e-commerce paid search, look at the full picture. That’s the concept Meghan Danielson of Adlucent presented in one of the mini-sessions at the 2012 Search Engine Strategies New York expo. She was speaking about product analytics, identifying

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Microsoft Store – Retail Tips on Online vs. Offline

About a year ago I reported about seeing the Microsoft store for the first time. You can read about it here.  The stores are meant to be Microsoft’s interpretation of the Apple store experience.  The stores also give Microsoft a

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