Tag "Marketing"

Digital Marketing Attribution – Basic Thoughts

(This post originally appeared in Digital Draw, a digital banking site sponsored by Intel) With the proliferation of devices offering customers new online access, businesses are increasingly faced with even more measurement methodologies.  Deciding which channels lead to actual customers

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A Comparison List of Website Hosting for Small Businesses

With so many small businesses still struggling to establish a website, the choice of hosting has been numerous – and complicated.  To make the choices a bit simplier and to help small businesses evaluate hosting option, take a look at

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Free Google Analytics webinar – How to manage your business online through web analytics

This September 2011 webinar I created for Small Biz Technology shows how Google Analytics (and any web analytics, for that matter) should work in your business. You can make choices that help you manage the business effectively. Ramon Ray, editor

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When Custom Variables Are Consistently Useful: Customer segmentation by membership

Ah, the New York Times. A paper with global stature.  No paper made more significant headlines of its own in the online world when the New York Times announced its digital subscription program (details here). The skinny is that visitors

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Ferrari shows small businesses how to introduce marketing buzz for a radical new product (sort of)

Have you seen it?  The new Ferrari FF. No? Well if not, then you have not been paying much attention in YouTube and auto magazines because it has garnered almost all the global automotive attention in 2011, save for the

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