Tag Archives: Marketing Strategy
Twitter buys an #analytics company called “Trendly”. You can learn about the purchase in the following New York Times article: http://nyti.ms/cvzQzJ
Need a little more information on using analytics within your organization? There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell. Written by the leading experts in web analytics and business intelligence, these can help develop an organization around the timely use of analytics tools.
- Web Analytics 2.0 (Avinash Kaushik) explains how organizations can implement a web analytics mindset as well as advanced analytics reporting/analysis concerns.
- Analytics At Work (Thomas Davenport, Jeanne Harris) — focuses on analytics within an organization. Differing from their first book, Competing on Analytics, Analytics at Work is for medium sized organizations that want to incorporate business intelligence tools for operational efficiency but not as a leading advantage in a given industry.
I have also reviewed other business books with Ivana Taylor, founder of DIY Marketers and the book editor for SBT. We try to review business books we genuinely like and that have great use for small business owners. A great one Ivana did is called Success Made Simple which featured perspective from Amish small businesses
Small Business Trends covers a number of great small business subjects and tips. Definitely a must follow for any small business owner.
What other business books have been a great aid to your business or outlook?