Tag "Marketing Strategy"

Watch out for a Profit! How Google Alerts and Google Analytics alerts improve your sales

    The movie Saving Private Ryan is one of those movies that grips you to the point where you have to study the details. It’s been years since its acclaimed release in theaters, yet movie goers remember its opening

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Pentagon shows a lesson in managing social media goals within an organization

The Pentagon may not be the first place to think of social media, but then again innovation or interesting perspectives come from the least likely and most uncorrelated sources.  Wired reported that the Pentagon is no longer operating a separate

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Twitter buys an analytic company

Twitter buys an #analytics company called “Trendly”. You can learn about the purchase in the following New York Times article: http://nyti.ms/cvzQzJ

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How to expand your analytics knowledge: Three books that show managers how

Need a little more information on using analytics within your organization?  There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell.  Written

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Think Analytics is for auditing SEO? Use it for its true intent, to guide your online presence

There are many small businesses that believe that web analytics is linked entirely to PPC and keyword campaigns.  It can be. But analytics solutions can do so much more by inferring your customers wants and desires from a number of

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