Tag "marketing optimization"

Zimana Client Spotlight: @SmallBizLady Melinda Emerson – Shining a big bright light on small business

You have to admire Melinda Emerson.  Her motto is to eliminate small business failure, and 2012 is shaping to be a great year for her to do so.  With her media site Succeed As Your Own Boss being seen by a

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How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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(Update) Google Plus for Business has arrived – Is Google Analytics integration being planned?

The stats for Google Plus + were initially impressive, kicking off a number of Facebook vs. Google + posts on the web.  As of end of July 2011 comScore reported 20 million unique visits to the network and averaging nearly

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How to optimize marketing for serving customers across multiple websites

The fun part about creating websites for a business is that you are not automatically limited to having one website. However, many businesses do not realize that with some planning, their analytics solution can be a business intelligence tool that

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When web analytics can’t save your business

Increased interest in measurement has come with the increase usage of websites and social media for business and organizations. Analytics has been seen as a godsend for making better, profitable decisions. But missing in many conversations is knowing when analytics

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