Tag "Google Analytics"

Filters 101: How they make your analytics reporting efficient – and your business more profitable

There are standard report settings within every analytics solution that can segment website traffic.  New visitors versus returning visitors is an example. But there are times where a setting has to be tailored to text related to a visit.  This

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Vetting Analytics Tags

In the race to improve analytic capability in companies, marketing teams can sometimes overlook the technical elements make analytics work.  Thus incorporating analytics tags early in a digital marketing plan can reveal the tasks most relevant to business objectives and

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Where to find e-commerce shopping cart providers with web analytics, Facebook, and bank integration

  Thinking of an eCommerce business? Select a cart that makes digital analytic measurement easy to plan first! I’ve made this chart of eCommerce shopping cart solutions available. Each offer different capability to integrate an analytics solution. Although some coding

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Free Google Analytics webinar – How to manage your business online through web analytics

This September 2011 webinar I created for Small Biz Technology shows how Google Analytics (and any web analytics, for that matter) should work in your business. You can make choices that help you manage the business effectively. Ramon Ray, editor

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When Custom Variables Are Consistently Useful: Customer segmentation by membership

Ah, the New York Times. A paper with global stature.  No paper made more significant headlines of its own in the online world when the New York Times announced its digital subscription program (details here). The skinny is that visitors

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