Tag "entrepreneurship"

Outdated Website? Try these six starting points for website optimization (updated)

Remember Sam Goody? No, not the fourth grader who made funny sounds. I’m talking the former record retailer, aka Musicland in some parts of the United States.   Music industry changes lead to the demise of Sam Goody – who would’ve

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Zimana Client Spotlight: @SmallBizLady Melinda Emerson – Shining a big bright light on small business

You have to admire Melinda Emerson.  Her motto is to eliminate small business failure, and 2012 is shaping to be a great year for her to do so.  With her media site Succeed As Your Own Boss being seen by a

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How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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What Kick-Ass Teaches Small Businesses About Targeting the Right Market

  USA Today posted an article on the movie box office. Not unusual. In it, the article mentions the anticipation built for the movie Kick-Ass, even with comparison to another comic book turned movie 300. Not usual either. What was

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Customer Service in the age of social media and analytics

[tweetmeme source=”zimanablog”] Ever fill your gas tank in New Jersey (ok, a bad question for a Garden State car owner)? As a native Hoosier, I for one get amazed every time I fill a tank passing through New Jersey on

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