Tag "demographics"

Retail / eCommerce Paid Search tips: Product Analytics ideas from Adlucent – SES New York 2012

For retail or e-commerce paid search, look at the full picture. That’s the concept Meghan Danielson of Adlucent presented in one of the mini-sessions at the 2012 Search Engine Strategies New York expo. She was speaking about product analytics, identifying

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When Custom Variables Are Consistently Useful: Customer segmentation by membership

Ah, the New York Times. A paper with global stature.  No paper made more significant headlines of its own in the online world when the New York Times announced its digital subscription program (details here). The skinny is that visitors

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Facebook Insights now includes Facebook social plug ins for analytics

Big news from Facebook, analytics fans — Insights is now improved with more Facebook-ishness. Ok, ok, no such noun, adjective, or verb. But it is improved. With anticipation of expanded usage, Facebook now allows Insight administrators to measure social plug

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Crain article on digital sites geared for women shows segmentation is essential for savvy business online

Crain’s New York had a great recent article on online media properties and the increase competition among online women communities. The article focused on the relaunch or iVillage — NBC is attempting to make a portfolio of brands — as

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50% of US population have a social media profile (from WebProNews)

This is a from a tweet sent via PRWire: Here is a preview of the information: A new study released today shows that consumer use of social networking web sites is not a youth phenomenon. Apparently now at least half

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