Tag "customer segmentation"

Retail / eCommerce Paid Search tips: Product Analytics ideas from Adlucent – SES New York 2012

For retail or e-commerce paid search, look at the full picture. That’s the concept Meghan Danielson of Adlucent presented in one of the mini-sessions at the 2012 Search Engine Strategies New York expo. She was speaking about product analytics, identifying

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How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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When Custom Variables Are Consistently Useful: Customer segmentation by membership

Ah, the New York Times. A paper with global stature.  No paper made more significant headlines of its own in the online world when the New York Times announced its digital subscription program (details here). The skinny is that visitors

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How to expand your analytics knowledge: Three books that show managers how

Need a little more information on using analytics within your organization?  There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell.  Written

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How iPad + Hyundai Equus = Analytics opportunity for revolutionizing customer service at auto dealers

  The iPad has received much hype since Apple’s announcement.  But the news that really caught my attention was Hyundai’s offering an iPad in the glove box of every new Equus.  The Equus is the brand’s most expensive vehicle, a

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