Tag "consumer"

Where to find e-commerce shopping cart providers with web analytics, Facebook, and bank integration

  Thinking of an eCommerce business? Select a cart that makes digital analytic measurement easy to plan first! I’ve made this chart of eCommerce shopping cart solutions available. Each offer different capability to integrate an analytics solution. Although some coding

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How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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Crain article on digital sites geared for women shows segmentation is essential for savvy business online

Crain’s New York had a great recent article on online media properties and the increase competition among online women communities. The article focused on the relaunch or iVillage — NBC is attempting to make a portfolio of brands — as

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What Kick-Ass Teaches Small Businesses About Targeting the Right Market

  USA Today posted an article on the movie box office. Not unusual. In it, the article mentions the anticipation built for the movie Kick-Ass, even with comparison to another comic book turned movie 300. Not usual either. What was

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How relevant keywords in Facebook differs from those in search engines

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. I sat in the audience as Sarah Smith, head of Online Operations in Facebook’s new Austin office, spoke about how small businesses

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