Tag "Business"

Retail / eCommerce Paid Search tips: Product Analytics ideas from Adlucent – SES New York 2012

For retail or e-commerce paid search, look at the full picture. That’s the concept Meghan Danielson of Adlucent presented in one of the mini-sessions at the 2012 Search Engine Strategies New York expo. She was speaking about product analytics, identifying

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How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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Even in 2006, measurement is essential for the next level (updated post)

This link to a Business Week article in October 2006(Wow, that feels like a long time ago, doesn’t it?) states how small business advertising has changed to require more “analytics” in determining the right marketing channel in which to advertise.

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Watch out for a Profit! How Google Alerts and Google Analytics alerts improve your sales

    The movie Saving Private Ryan is one of those movies that grips you to the point where you have to study the details. It’s been years since its acclaimed release in theaters, yet movie goers remember its opening

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Facebook Insights now includes Facebook social plug ins for analytics

Big news from Facebook, analytics fans — Insights is now improved with more Facebook-ishness. Ok, ok, no such noun, adjective, or verb. But it is improved. With anticipation of expanded usage, Facebook now allows Insight administrators to measure social plug

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