Tag "Branding"

How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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Ferrari shows small businesses how to introduce marketing buzz for a radical new product (sort of)

Have you seen it?  The new Ferrari FF. No? Well if not, then you have not been paying much attention in YouTube and auto magazines because it has garnered almost all the global automotive attention in 2011, save for the

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How to expand your analytics knowledge: Three books that show managers how

Need a little more information on using analytics within your organization?  There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell.  Written

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Lexus LFA – A unique vehicle with unique marketing

One of the most anticipated vehicles in years is the Lexus LF-A, a 550 horsepower, V-10 engined, 2 seat wonder, built from carbon fiber and aluminum. Taking seven years to develop, only 550 LF-As will be built, at a price

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Hip Hop gets the party going, but does it give branding lessons that lead to long term sales?

Blogspot has an interesting post where the marketing tactics of hip hop artists can potentially be helpful to B2B marketing. It’s a good article — You can see Blogspot’s get crunk post here. The Jay-Z example — allowing your customers

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