Tag Archives: Business Intelligence
Twitter buys an #analytics company called “Trendly”. You can learn about the purchase in the following New York Times article: http://nyti.ms/cvzQzJ
Need a little more information on using analytics within your organization? There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell. Written by the leading experts in web analytics and business intelligence, these can help develop an organization around the timely use of analytics tools.
- Web Analytics 2.0 (Avinash Kaushik) explains how organizations can implement a web analytics mindset as well as advanced analytics reporting/analysis concerns.
- Analytics At Work (Thomas Davenport, Jeanne Harris) — focuses on analytics within an organization. Differing from their first book, Competing on Analytics, Analytics at Work is for medium sized organizations that want to incorporate business intelligence tools for operational efficiency but not as a leading advantage in a given industry.
I have also reviewed other business books with Ivana Taylor, founder of DIY Marketers and the book editor for SBT. We try to review business books we genuinely like and that have great use for small business owners. A great one Ivana did is called Success Made Simple which featured perspective from Amish small businesses
Small Business Trends covers a number of great small business subjects and tips. Definitely a must follow for any small business owner.
What other business books have been a great aid to your business or outlook?
IQ Workforce operates a great recruiting site for analytics consultants and companies looking for analytics practitioners. Companies can post job openings for analytics and related digital marketing positions, while analytics employees and independent contractors can post their resume and web video resume to show their skills and strengthens. It is a significant and welcome development in the web analytics community, as its niche focus on WA practitioners offers increased visibility to analytics positions while augmenting many other sites for digital marketing related posting. Established in 2005, the company is a global partner of Web Analytics Wednesdays (a networking meetup hosted in various cities, founded by Eric Peterson of Web Analytics Demystified). IQ Workforce also interviews web analytics practitioners regarding the industry trends.
Corry Prohens is the Managing Consultant for IQ Workforce. He offers solid advice to all, such as great post on how to conduct a video resume, a format he has encouraged contractors to use. You can learn more about how to conduct a web video resume at the iQ Workforce blog post.
I have been writing a book reviews for Small Business Trends, a popular and award winning blog on small business. I have been really enjoying reading business books. Working with Ivana Taylor of DIY Marketing and SBT founder Anita Campbell has been a true privilege.
The latest analytics-related book is Analytics At Work by Harvard professor Thomas Davenport, Jeanne Harris, and Robert Morison. The book expand on the study described in the previous work Competing On Analytics by examining the framework necessary to become a more analytics-driven business culture. It’s a great read. Learn more about my review of Analytics At Work at the Small Business Trends site