Tag "Adwords"

How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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Google Analytics v5 will provide enhanced marketing and business intelligence to small businesses

(Note: this is a recap from 2011. Google is currently supporting this version as of September 12, 2012) On March 17th Google announced a new version of Google Analytics  (You can read the Google Analytics blog announcement here ). Version

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How relevant keywords in Facebook differs from those in search engines

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. I sat in the audience as Sarah Smith, head of Online Operations in Facebook’s new Austin office, spoke about how small businesses

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How much are your clicks really worth?

Warren Buffett once said “Price is what you pay for; Value is what you get.” This means the price does not define the worth of an item. Ask Lexus and Cadillac. Both brands offered hybrid versions of their highly desired

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