November 25, 2014

How To Use The Google Analytics Bot Filter to Improve Your Site Traffic

Google Analytics Bot Filtering

I wrote about filters just as this feature, a bot filter, was being introduced to Google Analytics. The bot filter is a toggle switch in the admin. It is meant to eliminate spider and bot crawls which can skew visitor metrics. Activating the filter is one step in having cleaner data and a clean look at trends and segments.

Using the bot filter is simple. To toggle the bot filter within Google Analytics, go to the admin page, then select the profile and view to which the bot filter will be applied. The toggle switch is shown in the View Settings selection, as seen in the image.

Use this feature to help cleanse the data that is collected in Google Analytics. The activation of the bot filter will not interfere with any other filters selected.

For more on filters, check out these Zimana posts on filter 101 basics and using filters in analytic reports.

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