June 2, 2010

How to expand your analytics knowledge: Three books that show managers how

Web Analytics 2.0

Avinash Kaushik's excellent guide for analytics in management


Yahoo Web Analytics

Dennis Mortensen has written a great guide on analytic dashboards as well as his analytics solution, sold to Yahoo in 2008

Need a little more information on using analytics within your organization?  There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell.  Written by the leading experts in web analytics and business intelligence, these can help develop an organization around the timely use of analytics tools.

  • Analytics At Work (Thomas Davenport, Jeanne Harris) -- focuses on analytics within an organization.  Differing from their first book, Competing on Analytics, Analytics at Work is for medium sized organizations that want to incorporate business intelligence tools for operational efficiency but not as a leading advantage in a given industry.
  • Yahoo Web Analytics (Dennis Mortensen) -- this book is more than a how-to regarding Yahoo! Web Analytics.  It's perfect for online merchants who are interested in Yahoo Web Analytics, but also advanced analytics practitioners who need additional ideas for Javascript code and segmentation analysis.

I have also reviewed other business books with Ivana Taylor, founder of DIY Marketers and the book editor for SBT.  We try to review business books we genuinely like and that have great use for small business owners.   A great one Ivana did  is called Success Made Simple which featured perspective from Amish small businesses

Small Business Trends covers a number of great small business subjects and tips.  Definitely a must follow for any small business owner.

What other business books have been a great aid to your business or outlook?


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