Earlier this year I had the pleasure of joining John "ColderICE" Lawson, CEO of ColderICE Media, for a terrific Google Hangout on analytics and E-commerce. John is a master expert in E-commerce, having conducted programs and seminars across the world to help small businesses improved their e-commerce sites. He has hosted a number of hangouts features some of the most adored and respected digital professionals today.
The hangout you see below featured an overview of Google Analytics relative to an e-commerce application - what to expect when setting up an analytics profile and what reports are valuable to best monitor conversion traffic. Watch as we cover some terrific basics to make your e-commerce site more successful. You can learn more about John Lawson and the terrific ColderICE media team at their website colderice.com - and make sure you catch John's hangouts via his Google Plus page for other great e-commerce information.
- Pierre DeBois
http://www.youtube.com/watch?v=idOhUa3a8Ew
