Category Archives: Marketing
Before you can measure your analytics results, it’s important to have great media that attracts customers and interest. That interest is reflected in the referral traffic, day in and day out. Thus creating great copy is an essential step.
To aid that essential copywrite step, Vertical Response has created an infographic outlining the various difference on email, social media, and website copy. You can learn more about their outlook at the Vertical Response site. In the meantime, use the infographic below to make your copy the best it can be.
One aspect I notice with clients, be it small business owners or managers of an enterprise, is a hesitancy to deploy a new technique to their paid search campaigns. They feel running digital ads is an empty exercise in marketing futility with an indiscriminate increase in spend. Applying advanced techniques such as remarketing can make that spend more discreet and make the futility less likely.
Remarketing is one of the newest techniques in digital advertising. Remarketing is a strategy in which an ad appears after a website visit. Its purpose is to provide site visitors a “reminder” to return to a site. Many remarketing campaigns are created with adding a small snippet of analytics code to the intended site pages.
The advancement of remarketing reflects the dynamic environment consumers are in. With so many ways to discover a retailer online, providers of paid online ads have had reimaging their ads appearing somewhere other than alongside a search engine result.
The value of remarketing lies in providing additional engagement of visitor who fallout of a conversion path. Take a user for a beauty care product. That customer visits apage, but then remembers the need to pay a bill online to prevent a late fee.As a result, they leave your site to go pay a bill or perform some other related online task. As this same user navigates the internet, ads can appear on other visited sites, reminding the customer of thebeauty care product. The ad may even add an enticement – free shipping ora 10% discount if the customer “acts now”. The customer then recallsthat they wanted the beauty care product. The customer then clicks the ad to make the intended purchase.
One end result from this activity is an increase conversion rate. Conversions from an organic search can reach single digit percentages with the best effort; Remarketing campaigns focuses on the unconverted majority.
Another end result is to cause marketers to imagine a potential customers journey. Reviewing website navigation behavior can indicate ideas for where a remarketing campaign would best complement customer search for products and services. There are signs that remarketing campaigns are providing additional value. An eMarketer post noted that marketers running social media alongside remarketing programs are seeing improve branding and direct purchase response.
Remarketing is on the cusp of breaking out as an expected way to deploy digital advertising. Clickz noted remarketing as among the top 5 marketing trends for 2014. With some imaginative planning, retailers can learn how to leverage remarketing as a personalization tool and not a shopping intrusion.
Earlier in 2014, CEOWorld Magazine named @ZimanaAnalytics among the top Twitter accounts to follow for Big Data. Managed by Zimana founder Pierre DeBois, the Twitter account curates a number of topics on small business, big data, and analytics, as well as regular posts from Zimana Blog, an AllTop web analytics blog. The @ZimanaAnalytics Twitter account was ranked Number 36.
CEOWorld Magazine is a global business and technology information media site. Created by Amarendra Bhushan in 2008, CEOWorld Magazine offers business news features for chief executive officers and senior executives.
“I am extremely pleased and thankful for CEOWorld to consider @ZimanaAnalytics among the top Twitter profiles that feature big data topics, ” said Pierre DeBois. “By focusing on curating on analytics-related topics, the Zimana Twitter account has become a key resource for small and medium sized businesses that are working to increase their business intelligence knowledge and analytic capability. This acknowledgment from CEOWorld, along with a nod to the Zimana Facebook page being named one of the top Facebook pages to follow by Small Business Trends, encourages me to ensure that the Zimana social media platforms are of great value to clients, customers, and partners.”
Read more about the top Twitter list at the CEOWorld Magazine site .
What does it take to be a marketer these days – a sensibility of art and science, according to Saleforce and Paradot. Both companies have put together the following infographic which emphasizes the need to consider technological capabilities as well as creative media. Review and comment on what is takes below.
This video examines a specific aspect about showrooming – the consumer trend of entering a retail store and comparing in-store products prices on a competitor’s site. I noted at the time that retailers feared the practices reduce sales, but signs indicate that it does not have the impact as first imagined. Good customer service has been one tactic to counter the practice, but so are other digital tactics such as remarketing.