Working remote can be a challenge, but more and more companies are finding success with it. 37 Signals, the firm that created Basecamp, has its workers mostly remote, with a central core workforce in its Chicago headquarters.
Marissa Meyer, Yahoo's CEO, chose a different route. She mandated more employees to work at its main headquarters. Since that time Yahoo! has acquired a number of companies, including Tumblr. But its overall financial performance still has been questioned by Wall Street Analysts, according to Forbes. So time may tell if Meyer's famed mandate inspired a significant change for Yahoo!
But consider this instance as a business intelligence lesson - analytics played into her decision. There are also lesson of treating clients who are remote. Meyer made her decision because log ins were reported low - so being remote implied a sense of inconsistent results, an unwanted characteristic for any business that seeks to improve itself.
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