Our friends at Small Business Trends, created an infographic that highlights how call to action (CTA) is sometimes not much of a call and creates little action. CTA is an essential component in analytics. CTA is what creates a click, and drives the purpose behind an analysis. What traffic actually clicked? What’s the significance?
Moreover, CTA must be optimized. The phrases used as a CTA are tested in A/B tests. Improving CTA is linked to driving downloads of an app or purchases from a cart. And there are a lot of factors to what makes a CTA successful.
Take a look at the infographic below to learn how businesses drop the ball on CTA. For more small business news, follow Small Business Trends.