Avoiding Call To Action Errors – A Small Business Trends Infographic

Our friends at Small Business Trends, created an infographic that highlights how call to action (CTA) is sometimes not much of  a call and creates little action.  CTA is an essential component in analytics. CTA is what creates a click, and drives the purpose behind an analysis.  What traffic actually clicked? What’s the significance?

Moreover, CTA must be optimized.  The phrases used as a CTA are tested in A/B tests.  Improving CTA is linked to driving downloads of an app or purchases from a cart. And there are a lot of factors to what makes a CTA successful.

Take a look at the infographic below to learn how businesses drop the ball on CTA.  For more small business news, follow Small Business Trends.

Calls to Action Data

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