Creating content that attracts visitors to your site or blog is never easy. The value for content certainly exists. Marketing Profs noted that 79% of B2B firms that deploy content marketing create articles. But creating and implementing content when you’re on the hook to get it done is hard.
But as interest in content marketing has developed over the past few years, a few new tools and new platforms have sprung up to improve idea creation. A few steps can make brainstorming less formidable and reveal the topics that your customers care about.
- Monitor platforms such as Quora, Reddit, or LinkedIn for key questions that are emerging in your industry. Take a look at the answers that pique your interest. If there are some that you do not agree, build a post around what your answer might be. YouTube is also a good resource for how-to videos and short teachable programs.
- Scan hashtags and industry-related search terms on the social media platform of choice. Hashtags appeared regularly on Twitter at first, but now Iinstagram Google Plus, and Facebook permit hashtag usage. This means you should research the hashtag usage on the platform you intend to use. See what issues are bubbling to the top and write about those. Some great hashtag tools are located here . Find the key topics and folks are talking about and consider weighing in with your two cents on those topics–and don’t forget to feature their tweets prominently in your post.
- Develop a list of 10-20 key blogs in your industry, put them in a blog reader and sift through them once a week. Find out what topics are being discussed and see if any intrigue enough for a blogpost of your own. If you reference the articles in your blog post, make sure you link back to the original post.
The aforementioned tips can provide a manageable list of sources for highly regarded topics. Give these a try to reenergize your content, enhance your measurement results for your blog, and connect with your customers further.
Do you have older content? Check out this older Zimana post on “evergreen” posts – posts topics that can be revitalized periodically to keep a blogsite fresh