Shop

Attribution: Beating the Last Click Blues

Does your campaign have the blues about ROI? Maybe it’s because of a misguided focus on attribution. One of the easiest ways to get more sophisticated in a marketing campaign and in using analytic reports is to get past “last

Read More

Video: Ways To Use JavaScript in Your Rails App – @ChicagoRuby meetup at @Blue1647

The march of JavaScript’s influence with other programming language continues. One discovery is the connection with Ruby on Rails,   which at first blush may sound confusing (especially with the current adoption of JavaScript frameworks with server-side operations such as

Read More

Video: JavaScript Checklist from Chicago JavaScript meetup

“Project success is not about technology choices; It is much more about development and management teams doing the right things for you.” So says Justin Meyer, web developer who presented for Chicago JavaScript meetup, a monthly gathering of developers hosted by Enova

Read More

How Removing Website Clutter Improves Your Business Image

Clutter. No body likes a messy house, messy car interior, messy anything. So why should your website be messy? If a website has clutter, customers assume a lack of product or service.  There can be too much on screen for a

Read More

Analytics Tips: How Google Analytics Notification Highlight The Right Errors to Fix

Since the days of Urchin and Omniture, business managers have been seeking analytic diagnostic tools to better understand the increasing. The irony is that analytics solutions were originally a diagnostic tool for website development long before digital marketers discovered their

Read More