3 Fast Ways to Brainstorm Meaningful Blog Content

digital marketing analyst
Reviewing analytics data  can help plan the next ideas for your blog

Creating content that attracts visitors to your site or blog is never easy. The value for content certainly exists. Marketing Profs noted that 79% of B2B firms that deploy content marketing create articles. But creating and implementing content when you’re on the hook to get it done is hard.

But as interest in content marketing has developed over the past few years, a few new tools and new platforms have sprung up to improve idea creation. A few steps can make brainstorming less formidable and reveal the topics that your customers care about.

  • Monitor platforms such as Quora, Reddit, or LinkedIn for key questions that are emerging in your industry. Take a look at the answers that pique your interest. If there are some that you do not agree, build a post around what your answer might be. YouTube is also a good resource for how-to videos and short teachable programs.
  • Scan hashtags and industry-related search terms on the social media platform of choice. Hashtags appeared regularly on Twitter at first, but now Iinstagram Google Plus, and Facebook permit hashtag usage. This means you should research the hashtag usage on the platform you intend to use. See what issues are bubbling to the top and write about those. Some great hashtag tools are located here . Find the key topics and folks are talking about and consider weighing in with your two cents on those topics–and don’t forget to feature their tweets prominently in your post.
  • Develop a list of 10-20 key blogs in your industry, put them in a blog reader and sift through them once a week. Find out what topics are being discussed and see if any intrigue enough for a blogpost of your own. If you reference the articles in your blog post, make sure you link back to the original post.

The aforementioned tips can provide a manageable list of sources for highly regarded topics. Give these a try to reenergize your content, enhance your measurement results for your blog, and connect with your customers further.

Do you have older content? Check out this older Zimana post on “evergreen” posts – posts topics that can be revitalized periodically to keep a blogsite fresh

Infographic: How Twitter Shapes Your Business via @TwitterSmallBiz

Still learning how to best leverage Twitter for your small business? This infographic from Twitter via its Small Business group explains several details on how Twitter can drive exposure to all your online properties. The details are based on a study between Twitter and DB5, a research firm, in which over 1,00o small business were queried. Read below for the best ideas to boost your business.


Purchase the book The Entrepreneur Within Volume 3 via @TEWyou


The Entrepreneur Within Volume 3
Authors of The Entrepreneur Within Volume 3; Julie Holloway, Vau’ve Davis, Pierre DeBois, Dr. Toi Dennis, Andrea “Dre” Nichols Everett, Tamika Maria Price
The Entrepreneur Within TEW3
The TEW3 Volume 3 authors, at the book launch party just outside of Chicago.


The Entrepreneur Within Vol 3

Need an inspiration for winning customers as you build your business? Get the book The Entrepreneur Within, Volume 3, a collection of tips and insights from over 20 entrepreneurs from different walks of life.

The sixth chapter features Zimana owner Pierre DeBois, a six year veteran of digital marketing analytics technology.  Read his chapter to gain 10 useful tips to operate your business effectively.

The chapters include an excellent variety of stories, such as branding insights from expert Vau’ve Davis, the birth of a DJ service from Chicago DJ Rodrigo Alvear, and hard truths of entrepreneurship from business expert Angelia Hopkins. Enjoy comments of startup faith from Tiffany Stevens. The experience of business owners run the gamut, from Daniel Lewis of Lewis Notary to the psychology services from Kasia Wereszczynska, which also serves the nonprofit women’s mental health foundation In Her Shoes.

Each chapter contains tips and actionable steps to turn dreams, talents, and abilities into a fulfilling, successful business, all while helping others along the way. If looking for a supportive community for entrepreneurs that do even more work than they talk, the Entrepreneur Within You community is for you!

Pierre DeBois TEW3

The book retails for $16 (Amazon Kindle version $9).

To order The Entrepreneur Within, Volume 3, click on the Paypal button below. Once your select your copies, your order will be shipped within 2-3 business days.

You can also order an electronic version of the book ($9) through Amazon

(Click on this link to place an Amazon order).

Thank you for purchasing a copy! (and don’t forget to pick up a copy of Vol 1 and Vol 2, already available! )

Tips for A Better Customer Experience Through Better Site and App Performance

Web development professionals have long considered page load speed as a valuable performance metric meant to reflect a positive online experience for a website visitor. Today’s consumers have adopted that consideration –  and so should your business.

Faster page load times will help ensure your fast-moving mobile customers are seeing a great offer instead of an annoyingly slow site, particularly when digital signage and mobile devices are involved.

Consumers increasingly use smartphones to complete personal tasks. For banking customers it means checking balances, reviewing transactions, or receive alerts while on the go.  Retail customers may be looking to take advantage of free shipping.  No matter the business type, customers expect sites and apps to load pages easily with a minimal of delay.

The banking industry offers a clear B2B example of the shift to mobile beyond just e-commerce and retail. According to a Forrester report on banking trends, US mobile banking adoption among consumers had grown rapidly, “more than doubling from 5% of online adults in 2007 to 12% in Q2 2010.” The report also had predicted that by 2015 one in five US adults will be using mobile banking.

Some nuances specific for financial service activity have indeed emerged.  According to an Adobe Mobile Consumer Survey, mobile users indicated page load speed to be a priority.  Among surveyed mobile users who use financial services, page navigation was the highest concern.

The activity highlights how essential yet subtle a role page load speed plays in campaign success. Marketers relying on mobile campaigns and digital signage must monitor page load as a performance indicator. The quality of page speed performance will eliminate a weakness if signage media or a remarketing paid search is meant to encourage customers to use your app and ultimately its services.

A few tips can make sure that the right page quality is being experienced. While there can be technical reasons for a slowly recalled page, the tips can be considered outside of a skill set of an IT team.


  1. Identify the kinds of tablet and mobile devices used to arrive to the website. Many analytics solutions can reveal mobile devices models and OS visitors are using to arrive on tagged pages. Knowing what customers use can dictate design elements for landing pages and whether a native app versus an app would fit customers’ needs.


  1. Audit the website and landing pages for potential hindrances – additional tags or business blog plugins can potentially increase the number of calls to a hosting server, increasing page load speed and deterring visitors from accomplishing tasks quickly.


  1. Consider in-store signage campaigns (or online content) that demonstrate how to use mobile applications.  Providing a context for app usage so can help answer regularly occurring navigation questions regarding mobile applications and encourage more usage – this can drive analytic initiatives liked to the app and learn more insights for further refinements.


These tips focus on managing the digital campaigns across a number of touchpoints. Ultimately managing page load speed can be a great lead to closely knowing how on-the-go customers experience your services.

Analytics Tips: How to Eliminate Self Referral URLs in the traffic reports

Don’t you hate it when you check your referral reports and see a double listing of your site?  Don’t you hate it when you check your referral reports and see a double listing of your site? Don’t you hate it….
…when you get a joke?  Ok, that opening was certainly for effect of this post.  But the impact of duplication in analytics still remains a serious topic.
Referral traffic reports can reveal which sites are sending traffic consistently. But checking out those sites can give you more than just the numbers.
Referral traffic reports can reveal which sites are sending traffic consistently. But checking out those sites can give you more than just the numbers.
Duplicate self referrals can cause reporting inconsistency. They can be reported as new sessions, making double dimensions and skewing resulting metrics too high in visit count. They can also make clickstream flow less accurate.
There are a few instances that users should check into to make sure their site is not repeated appearing in the reports.
  • The simplest check is within universal analytics (analytics.js). Add referral exclusion in the admin filter to remove a second address. To access the list, click admin, then property, and then tracking info.
  • 301/302 redirects should help combine dual mentions of a home page (www.site.com and www.site.com/index.html)
  • Non server-side redirects such as meta refresh can create dual referrals. Usually used for temporary redirects, a meta refresh sends a page visitor to a new page – if both the referral and new page have the code, both visits will register separately.  Review the URL in the meta refresh and see if it can be addressed in a report setting or as a referral exclusion
  • If there are frames in the site structure, multiple views can appear as different referral sources. See if these can be filtered in the reports to be combined as a dimension or highlighted through a filter.
For ideas to clean up referral traffic, read this Zimana post on cleaning up referral traffic.