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I know what analytics is – but how can I use it better for my business?

Most businesses have heard the definition of analytics at some point since 2006 (with Zimana being in business since 2009).  Here is the definition, for those just joining the internet.  Analytics is about the measurement of a system. With respect

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Mobilizing South Africa

With so much interest in China and India, it can be easy to overlook substantial changes in other markets primed for growth. South Africa looks to be one market that cannot be ignored. Internet retailers should take notice. Wal-Mart’s acquisition

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Growing A Pinterest Audience – Infographic via Who Is Hosting This

This infograph from the site Who Is Hosting This takes a comprehensive look at how a Pinterest audience is developed.  Doubling followers is no simple task, and no one task will trigger a flood of followers.  But organizing the activity

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SEO How-To: Quickly Highlight Bad Links with Google Analytics

Link building can be an elaborate process, depending on the website, but sometimes you need a simple way to identify bad links. Google Analytics has a way to help identify Go into the reporting of  Google Analytics account, and navigate

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Analytics Tips: Cleaning Referral Traffic Sources to Make Google Analytics Reporting Easier

In 2010, General Motors eliminated three divisions – Pontiac, Oldsmobile, and Hummer — in its reorganization under bankruptcy. The interesting part is that one division, Buick, persevered, and was critical to GM’s survival. Over time the brand sold well in

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