There are a ton of meetups in Chicago on technology, but few are dedicated to cloud technology. One that does examine the influences on cloud tech is CloudCamp. CloudCamp presented a healthcare theme meetup, in which presenters displayed lightning talks on health. Alex Connor, Lead architect at Crimson Care Management highlighted the best of compliance […]
On July 1st, 2014 Waffle House set Twitter abuzz with a “war" against Belgian waffles. On its Twitter account Waffle House noted that its declaration is in support of the US team during its game against Belgium in the 2014 World Cup Series. This instance of joining a discussion in Twitter is savvy. The message […]
When movie-philes hear the word “Jason", the first person that will come to their mind is probably Statham - yes, the actor from action movies like the Expendables and Transporter series. Or Jason from the Friday the 13th horror movie series, for those who like scary feelings rather than action. For marketers serious in digital […]
When I first describe analytics to clients back in the day, I direct their attention to two definitions, metrics, which are scores to measurement a certain behavior, and dimensions, which show where the behavior occurred. I use this approach to explain what should appear in their reports. But today that explanation falls short of what commonly worries marketers: what […]
Every once in a while, data needs to be removed from an account. Every once in a while, the removal is accidental. Google has provided few options (read “ZERO!”) if the data is lost. Been so since its introduction in 2006. Well now times have changed, and they have brought new options for managing analytics […]
Reach is one of the most basic and, in an elemental way, important metrics for social media. It reflects how far content has been shared. And sharing is - again, being elemental here - important in social media. Video has been adopted as a means to increase reach and increase engagement. Twitter just announced that […]
