What Are Good Basic Marketing Objectives for paid search, social media, and content marketing

Businesses are learning the value of paid search, content marketing, and social media. But how should messages be structured when using their media options? The easiest approach is to consider some basic ideas to start creating ad with a social media message. Four basic marketing objectives are outlined below:

• Build Awareness - very important for new profiles, even more so for new business
• Drive Sales - this is a red herring. Sales are certainly important, but with so many ways for customers to discover your buinsees, the key is to make the purchase experience as frictionless as possible.  Tie your message to what your customers know about your product or service.
• Grow Influence - This is essentially branding - how well is your business known for the market it serves
• Customer Service -  How do you set customer expectations and deliver on the expectations

Decide on an objective that best fits your business. Try to envision the persona of the customer who would meet your selected objective. Then consider the kind of media to be used.

Create content and ads based on the kind of messages outlined above - consider this Zimana post for back to basics paid search. For content marketing - particularly if you have older posts that need renewal - consider this post on renewing evergreen posts.