If there is one thing about Greg Crook, he understands timing is everything. Even the name of his company, Tic Toc Entertainment, has been a reminder of that timing is essential for success.
Greg Crook has been running Tic Toc Entertainment on perfect timing for the past 12 years. Tic Toc Entertainment consists of a recording studio, a roster of Chicago recording artists and live musicians, the band Night Fever (in which Greg is a keyboardist), and Midwest DJ and Karaoke, a DJ service that covers events such as weddings and corporate parties (and karaoke as well). The business has served not only Chicago but the Midwest in general. A consummate musician and Gary, Indiana native, Greg has been working to elevate the online exposure for his businesses to reflect their past history and future.
Zimana's involvement was creating four websites on a very limited budget - this was done to focus on updated content, as well as a establish a baseline of analytics measurement, which would give Greg guidance on which marketing effort needs adjustment. Site templates were modified, with Javascript codes incorporated to rotate picture images of the musicians and studio (even the images were hand selected for size and conveying the Tic Tic story). For the Night Fever site, Zimana created a video montage that conveyed the sounds of a the group, using past images, a current video, and sound bites from each source. Customer recommendations were added into three of the sites, to reflect that company history. Finally, a Gigbuilder music selector was incorporated into the Midwest DJ site; Zimana also worked to update the music database for the client so that customers can search music by album title as well as by song.
While finishing touches to the studio site and Midwest DJ and Karaoke are being completed, the sites are creating more qualified leads, as well as increased interest for all of Tic Toc Entertainment services. For more on Tic Toc, view the Tic Toc Entertainment site, the Nightfever site, Tic Toc Studios site and Midwest DJ and Karaoke Services.
