Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It meansRead More
The movie Saving Private Ryan is one of those movies that grips you to the point where you have to study the details. It’s been years since its acclaimed release in theaters, yet movie goers remember its openingRead More
Recognizing that your online traffic creates offline traffic, and how to manage advertising costs in the process.
Here is an interesting, though a bit brief article on US customers and online shopping. This should not surprise too many small businesses: According to eCommerce Journal, 83% of US customers shop online weekly. What should interest analytic-minded businesses isRead More
Need a little more information on using analytics within your organization? There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small business blog started by editor Anita Campbell. WrittenRead More
Which would you believe is true when a customer comes to your website – the customer sees what they want, then go ahead to purchase? Or that the customer visits several times? If you said the latter, you get aRead More