Our Blog

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July 16, 2015
Tips for A Better Customer Experience Through Better Site and App Performance

Web development professionals have long considered page load speed as a valuable performance metric meant to reflect a positive online experience for a website visitor. Today’s consumers have adopted that consideration –  and so should your business. Faster page load times will help ensure your fast-moving mobile customers are seeing a great offer instead of an annoyingly slow site, particularly […]

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July 15, 2015
Analytics Tips: How to Eliminate Self Referral URLs in the traffic reports

Don’t you hate it when you check your referral reports and see a double listing of your site?  Don’t you hate it when you check your referral reports and see a double listing of your site? Don’t you hate it…. …when you get a joke?  Ok, that opening was certainly for effect of this post. […]

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July 14, 2015
Video: JavaScript Debugging from Chicago JavaScript meetup feat. @mdkhan005

Debugging Javascript is a task that developers find themselves doing more frequently these days.  The scope of Javascript usage continues to be widely adopted in various frameworks such as MeteorJS and AngularJS.  Thus developing debugging skills is becoming valuable, even for analytics practitioners.  There have been many analytic practitioners who have also a developer background.  But […]

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June 30, 2015
Infographic - Predicting Customer Behavior via @Alteryx

The drive for businesses to better understand customers through data has never been higher.  This infographic from Alteryx explains the influences on customer behavior prediction.  Read on.

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June 8, 2015
When analytics disappoints (and what to do about it) - Technical aspects

The diagnostics for analytics can take many forms, but the challenge lies in where to start troubleshooting first. One approach is to simplify the source of the problem - errors can lie either in the data collection or in the report settings of your analytics solution. Let's look at a few typical occurrences. Checking data […]

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May 15, 2015
I know what analytics is - but how can I use it better for my business?

Most businesses have heard the definition of analytics at some point since 2006 (with Zimana being in business since 2009).  Here is the definition, for those just joining the internet.  Analytics is about the measurement of a system. With respect to small businesses, the interest is in web analytics. Web analytics is the measurement of […]

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