More than iPad (and maybe blogs) — A digital way of viewing magazine articles

Popular Science considers digitizing the magazine
Explaining how a digital magazine could work

[tweetmeme source=zimanablog]

With so much discussion about the iPad and the impact on e-books (see the New York Times article regarding the potential price premium of an e-book because of the iPad), there has not been much discussion on digital magazines. Until now.

Gregg Hano, Group Publisher of Bonnier Technology Group, spoke at a recent gathering sponsored by Digital Flash NYC (which sponsors some great business panels with solid Q&A — see the Digital Flash NYC site here for more on the group and their event schedule!) . Hano presented an explanatory video of the digital version of Popular Science magazine, currently researched with Bonnier design partner BERG, and spoke about the challenges and opportunity potential. Hano graciously listened to many questions from the audience, with excellent queries ranging from analytics to owner’s rights to the purchased content. Highlighted queries include:

    A digital magazine creates the potential for publishers to control content, though like book publishers, magazine publishers fret about how this can be done.
    There is potential for selling individual articles as well as selling e-reader subscriptions as a premium (at least initially).
    Advertisers can create ads rich in content that can true engage readers.
    There can be a distinct market for readers of a print magazine.

For web analytics, this along with iPad are further example of content consumption away from a given tagged website. The new challenge for blogs, e-magazines, newspapers, and other content providers is to capture the path that leads to traditional web metrics such as increased time on site and conversion.

You can view the Bonnier/BERG video on the development of a digital magazine here.

Update: Bonnier has released a Popular Science app for the iPad. You can read about the new application, and how Bonnier developed the app in 60 days at the Apple site.

Bookmark and Share

Wanna do web analytics in the sky? Jaunted’s list of WiFi availability on airlines

[tweetmeme source=zimanablog]

The number of flights to offer WiFi service will increase over the next year. Jaunted, a hip travel site, offers a list of US airline carriers which will offer WiFi (or should I say Gogo, since it is supplying most of the airlines). Soon your web analytics data, along with any other online business, can be reviewed alongside your coffee, tea, or milk.

Not every airline has WiFi — AirTran is currently at 100% while Southwest has to tweet which flights will offer the service. Check for your favorite carrier at the Jaunted post here.

Bookmark and Share