Tag "Made To Stick"

Assumptions in Your Marketing

Some time back, I attended the SCORE/OPEN sessions at the SBA office in lower Manhattan. This is one of several seminars sponsored by SCORE and OPEN from American Express held across the United States. These sessions allow small business owners

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When Facebook is not a marketer's friend

In September, Honda unveiled its upcoming variant on the Honda Accord. Called the Crosstour, the vehicle is a large 5-door hatchback, designed to appeal to SUV owners who want versatility but in a more sedan-like form. The hybrid design has

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Another Top 10 at Autoblog

  Wow, someone is following Casey Kasem’s footsteps! After the Top 10 Forgotten Hatchbacks list (see my post), Autoblog has created a Top 10 Forgotten Convertibles list. Just in time for Memorial Day, too! What’s your favorite car memory? Was

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Chrysler Poll — Does Bankruptcy Affect Marketing? (2009 post)

Ad Week is conducting a poll on Chrysler’s  advertising in Linked In. The Adweek poll at Linked In centers on if a bankruptcy will affect the message and tone of the effort.   Ad Week also has a related article on messaging value during

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