Tag "keywords"

How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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Determine your most valuable customers: Customer Lifetime Value, inferred from analytics, spots the best profits segments

Avinash Kaushik has always been a great evangelist for the Google Analytics solution, with useful tips at the Occam’s Razor blog, along with having written two books on the business of web analytics (see the Small Business Trends’ book review

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How relevant keywords in Facebook differs from those in search engines

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. I sat in the audience as Sarah Smith, head of Online Operations in Facebook’s new Austin office, spoke about how small businesses

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How much are your clicks really worth?

Warren Buffett once said “Price is what you pay for; Value is what you get.” This means the price does not define the worth of an item. Ask Lexus and Cadillac. Both brands offered hybrid versions of their highly desired

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