Tag "Automobiles"

When Social Media Is Not A Marketer’s Friend

No matter how wonderful social media is among the marketing faithful, the content can sometimes become the foot that enters the mouth. Toyota tasted foot sandwich when a Saatchi & Saatchi- produced Yaris commercial was seen by Australian Facebook and

Read More

Lexus LFA – A unique vehicle with unique marketing

One of the most anticipated vehicles in years is the Lexus LF-A, a 550 horsepower, V-10 engined, 2 seat wonder, built from carbon fiber and aluminum. Taking seven years to develop, only 550 LF-As will be built, at a price

Read More

Start your car? There’s now an app for that!

Place this in the “Yeah, I can see this coming from somebody SOMEwhere” department: Viper, an auto security system company, has introduced a new iPhone application designed to start your car. Priced at $299 if you own a Viper alarm

Read More

Another Top 10 at Autoblog

  Wow, someone is following Casey Kasem’s footsteps! After the Top 10 Forgotten Hatchbacks list (see my post), Autoblog has created a Top 10 Forgotten Convertibles list. Just in time for Memorial Day, too! What’s your favorite car memory? Was

Read More

Chrysler Poll — Does Bankruptcy Affect Marketing? (2009 post)

Ad Week is conducting a poll on Chrysler’s  advertising in Linked In. The Adweek poll at Linked In centers on if a bankruptcy will affect the message and tone of the effort.   Ad Week also has a related article on messaging value during

Read More