Tag "Advertising"

How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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iPad ushering e-zine version of Car and Driver; How analytics on content, reader engagement may follow

Car and Driver has just released an e-zine version for the iPad according to Autoblog.  This is part of the start of the e-zine movement, though C and D’s publisher is not alone (see the Zimana blog post on the

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Loopt introduces location based ads — Wall Street Journal article

Loopt introduces location based ads — WSJ http://ow.ly/15uVd // This creates more options for local businesses to drive customers, in addition to other tools, such as Happn.in ads (where businesses advertise on Twitter) and Yelp! (where customers rate their service).

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Hip Hop gets the party going, but does it give branding lessons that lead to long term sales?

Blogspot has an interesting post where the marketing tactics of hip hop artists can potentially be helpful to B2B marketing. It’s a good article — You can see Blogspot’s get crunk post here. The Jay-Z example — allowing your customers

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