Tag "Advertising Message"

How Web Analytics Helps Small Businesses – Where to Start with Measurement

Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an organization. These days such planning is important. It means

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Even in 2006, measurement is essential for the next level (updated post)

This link to a Business Week article in October 2006(Wow, that feels like a long time ago, doesn’t it?) states how small business advertising has changed to require more “analytics” in determining the right marketing channel in which to advertise.

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How relevant keywords in Facebook differs from those in search engines

Facebook conducted a great Facebook Ads presentation at the recent Search Engine Strategies New York expo in March. I sat in the audience as Sarah Smith, head of Online Operations in Facebook’s new Austin office, spoke about how small businesses

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Customer Service in the age of social media and analytics

[tweetmeme source=”zimanablog”] Ever fill your gas tank in New Jersey (ok, a bad question for a Garden State car owner)? As a native Hoosier, I for one get amazed every time I fill a tank passing through New Jersey on

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When Social Media Is Not A Marketer’s Friend

No matter how wonderful social media is among the marketing faithful, the content can sometimes become the foot that enters the mouth. Toyota tasted foot sandwich when a Saatchi & Saatchi- produced Yaris commercial was seen by Australian Facebook and

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