MailChimp and Google Analytics — Two Great Tastes that Tastes Great Together!

MailChimp announced a sweet free add-in called Analytics 360 that displays the integration of analytics into other tools of a campaign. For example, Analytics 360 can incorporate Google Analytics and MailChimp data in a WordPress user interface. The benefit allows users to view analytics data without leaving WordPress, making coordination of blog, email, and website performance such as conversion and campaign ROI convenient (It is also an excellent example of how analytic solutions are coming from other sources beyond analytics providers).

You can read more at the Analytics360 plugin page. Then read this blog post on using GA with Mail Chimp. BTW, there is a great mention of Justin Cutroni, a GA expert and blogger for the EpikOne team (I learned about analytics under the first EpikOne Online Marketing Bootcamp. Great bunch of analytics evangelists!)

Full disclosure: Zimana uses Mail Chimp and Google Analytics. No payment for mentioning these services occurred (At Zimana, we’re naturally enthusiastic for analytics tools! — smile).

 

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The Search for a New Kind of Search begins…

Chris Smith, Director of Optimization Strategies at KeyRelevance, references the growth impact of image on search, both from commentary at this year’s SES San Jose and from his own thoughts. Blended search is expected to be the next natural progression of search optimization as more video and media are incorporated into campaigns.

Chris commented that at this years SES, a Microsoft Bing representative “stated that after regular web search, Image Search was their next most-popular feature.”

From Chris’s blog:

“With the advent of “blended search” or “Universal Search”, where images and other vertical search content are mixed into the traditional keyword search results listings, the usage picture becomes a bit more blurred. Users are now able to find image content in the regular search results, and they don’t always have to click into the specific image search pages to be finding and clicking through to that content.”

For more, you can check it out right here. Continue reading →

Do You Use Social Media for Finding Home Repair Services?

We use social media for so many recommendations on products ranging from the cars we buy to the electronics for our play (That’s a nod to a best friend for his audio, er, habit!). But what about household repairs and services, such as plumbing or electrical work? Do you use social media to find the best contractor? If so, which services do you use social media for? And which social media do you use the most?

A brief simple poll has been started on Linked In. You can check it out here and vote. We’ll have a follow up on the results in a few weeks. You can also add your comments here at Zimana blog.

In the meantime, I think I heard Tim “The Tool Man” Taylor from afar…. 🙂

Can we get pass the click or will the insights get past us?

Great minds get together at the Tribeca Hotel
Great minds get together at the Tribeca Hotel

At the Eyeblaster Digital Experience Day in New York on Thrusday (August 6th, 2009), the highlight was an executive panel discussion Measuring the Media Mix: How can we look beyond the click when we have no standardized measurement of the holistic media impact on today’s consumers? The panelists were Chris Rogers,Vice President, Media at comScore; Mainak Mazumdar, Senior Vice President, Global Measurement Science for Emerging Media at Nielsen Company; William J. Havlena, Vice President, Research Analytics at Dynamic Logic; and Jake Moskowitz, Vice President, Business Development & Digital Media Measurement at TNS.

The main debate focused on the relevance of GRP, an advertising metric that consist of reach (number of people) multiplied to frequency (number of times for message exposure to the given reach).  GRP has familiarity in the industry as an accepted metric, but the challenge is trying to link campaign performance to actionable insight. Analytics has potentially provided more of a means to determine if sales are a result of the exposure, but more refinement of the correlation between sales and exposure is needed. Moskowitz mentioned that the industry can sometimes get “lost in algorithms, clicks, and cookies”, while Mazumdar stated that GRP “is a tonnage metric” and we need to move towards telling how clients and customers are interacting online.

The panel agreed that the industry must get past clicks, despite results in a Eyeblaster-TNS study that indicates that marketers are relying on the very metric that most feel is not telling the whole story–clicks.  But all were optimistic that the deeper learnings on the data will lead to better understand of consumer behaviors online.

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Stay for the espresso, but know when to say when on the power.

New York small cafes are not getting a charge from lingering customers.
New York small coffee houses are not getting a charge from lingering customers.

Finding that your local cafe is discouraging your use of the outlet? If you are, you may be a fellow New Yorker. Wall Street Journal reported on how small New York coffee houses are limiting patron time on plugging laptops and mobile devices into electrical outlets. This article caught my attention because I recalled examples of balancing the velocity of customer service versus retaining customers who would potential get a second cup of coffee or bagel from staying around.  Acquiring a new customer is important, but so is retention, particularly when acquisition can have a high expense.

Banks underwent a similar challenge. In the late 1970s and early 1980s, ATMs provided quick services that increased customer convenience. But after the merger of investment and commercial banks during the 1990s, banks found that the same proliferation of ATMs made upselling additional financial products and services — loans, CDs, and investment management — difficult. Why? Customers were no longer inside the banks at lengthy time intervals to conduct basic transactions, let alone to offer additional higher margin products.

Small businesses must be concerned about the velocity of sales, but there can be some intangible benefits for having regulars who stay long enough for the upsale (good word of mouth, encouraging small meetings that bring additional customers). A minor sense of analytics — simply seeing how long customers linger versus number of sales during an hour can give a small business owner an idea if lingering a wee bit longer benefits the store.