Zimana has partnered with Blue 1647, a Chicago start up and entrepreneurship incubator in the Pilsen neighborhood. Founded by Emile Cambry, and co-managed with Antonio Rowry as Chief Operating Officer, Blue 1647 provides a working space for 32 companies and More »
Zimana Client Spotlight: Scientifically Speaking @business317 merges presentation skills with social media
Eric Anderson has been a driving force with his company Scientifically Speaking (nicknamed SciSpeak). Based in Indianapolis, Scientifically Speaking provides social media and presentations coaching to technology professionals and small businesses. The end result for the client is an improved More »
Zimana Client Spotlight: @SmallBizLady Melinda Emerson – Shining a big bright light on small business
You have to admire Melinda Emerson. Her motto is to eliminate small business failure, and 2012 is shaping to be a great year for her to do so. With her media site Succeed As Your Own Boss being seen by a More »
Zimana Client Spotlight: @smallbiztrends Small Business Trends unveils new design and Twitterchats – offers more news by and for small business owners
Small Business Trends, a media site for small business tips and information, has launched a redesigned look that showcases its recent navigation bar redesign. The design adds a new look to the logo, modified colored, highlighted quotes (typically appearing in the More »
Some businesses install two or more analytics tools – it is possible to have a Google Analytics tool with Piwik or Woopra on the same site. Or have Adobe Analytics and Google Analytics on the same page. Many large organizations run both Adobe and Google – usually with Google at the onset of an analytics project, with Adobe considered for its ability to manage complex campaigns. Or WebTrends or Google Premium…. I think you get the point.
But not every result from a measurement tool will be exactly the same. The number count on Piwik may differ from that of a Google Analytics reports.
So what is the benefit of having dual tools on a site? The best answer lies in comparing data for general trends that appear on both tool. Given the same referral traffic and online conditions, a general increase in one can be similar in another. That can be useful to vet if conditions, such as a campaign effect, are indeed an influence on a result.
In this instance you are comparing precision across measurement tools. Precision in scientific terms is about repeatability – how well your results can be duplicated.
This perspective differs from that for accuracy. Accuracy is defined as a quality or state of being correct or precise; nearness to what should be in place. Given that there may be subtle differences in how solutions measure, you will have a difficult time reconciling different numbers. High data volume and data imperfection impair accuracy. Analytic solutions are not all the same, so there an be some accuracy discrepancy between solutions. How one measures the sources for a bounce rate may be different from another. You or your team can even waste time examining why a difference exists within a given time period between two solutions. Indeed using one solution can eliminate confusing decisions about trends in a set of data. It is ultimately the ideal arrangement for an analytic solution.
But for instances in direction regarding data accuracy,multiple solutions on a site can have a beneficial diagnostic effect for organizing potential reporting issues.
Justin Cutroni, Google Analytics evangelist, once said that there’s more to analytics than just adding a tag to a webpage (very true!). For many analytics practioners, that “more” comes in the form of quality assurance or QA tools. These tools are extension of various web development tools, used to confirm functionality of a tag as well as the website after a tag is installed, as well as other function checks at the browser.
Many analytics solutions have some level of diagnostic, but again, these are meant for once the analytics is in place, and are more about client side issues. Not all reporting covers server side issue, which can affect analytic performance as well.
Tag assistant is a Chrome plugin in that verifies Google Tag Manager and Google Analytics tags, as well as a few other enterprise-level Google advertising services in which a tag is used. The assistant provides a drop down menu when prompt that leads to a Google webpage with a list of diagnostic suggestions. There is also a Google Plus community that supports the tag assistant plugin with questions and answers.
The point of each of these tools is to help audit issues that affect how a page loads in a browser. Minimizing problems at the browser can maximize visitor engagement at the website.