One of Zimana’s favorite clients is the right company to turn to when it comes to planning the right health care coverage for your company. Started by Paul Dark, Benefit Management Associates (BMA) provides guidance on health care coverage and insurance More »
Zimana has partnered with Blue 1647, a Chicago start up and entrepreneurship incubator in the Pilsen neighborhood. Founded by Emile Cambry, and co-managed with Antonio Rowry as Chief Operating Officer, Blue 1647 provides a working space for 32 companies and More »
Zimana Client Spotlight: Scientifically Speaking @business317 merges presentation skills with social media
Eric Anderson has been a driving force with his company Scientifically Speaking (nicknamed SciSpeak). Based in Indianapolis, Scientifically Speaking provides social media and presentations coaching to technology professionals and small businesses. The end result for the client is an improved More »
This infographic by Boston University displays some basic reminders of why analytics is essential. It ultimately supports business intelligence, and provides guidance into what activity is a competitive advantage for a given business.
I like that this infographic opens with a definition of business intelligence. I also like the highlight of how necessary analytics will be once the internet of things takes off. 2020 is a fair estimate, allowing for variations in how the internet of things will develop. The sources of data will be massive, and refining business intelligence to account for the data sources will be vital for business survival.
Ever strain water from a boiling pot of spaghetti? Well, you just have the basics for filters in web analytics.
Filters are a screening featuring within web analytics tools. They are meant screen certain aspect of the traffic that arrives to your site. Imagine filters as a strainer for draining water away from cooked pasta, and you have a good idea of how a filter should work.
In a website environment, filters include or exclude specific text information such as specific subdomains or directory in a URL, as well as a range of IP addresses. Filters can also be programmed to rename URLs to make them more easily recognizable to the analyst.
To set them within Google Analytics, go to the admin page, then select the profile and view to which the filter will be applied.
For filters with regular expressions, text characters are used, such as a slash / or brackets [ ]. The characters are designed to tell the analytics code what to included and exclude from the data. For more details on regular expressions, view this Zimana blog post on what regular expressions are available.
Note that filters differ from the automatic segments available in analytic solutions, such as referral traffic or new vs returning visitors. The idea behind a filter is to view a traffic segment based on technical aspects of the site.
This infographic from Referral Candy takes a snapshop at omnichannel tactics within e-commerce. Omnichannel is just a fancy way of saying multichannel. But no matter how it is referred, omnichannel requires more management of message and what customers see online. Its value is highlighted here – Omnichannel customers spend 93% more than direct/online customers.
These are high numbers, but they indicate the importance of developing the brand online, managing the message, and providing the right means for customers to take action. Adding analytics ensures that the right management system is in place. Take a look and share online.