Pierre DeBois of Zimana Analytics is explaining why Google Analytics is essential to implementing a marketing plan and to the growth of a business. This image was shared on the ZimanaAnalytics Instagram account.
In March 2016, Pierre DeBois of Zimana presented an overview of Google Analytics as part of the CivicBLUE 1647 Curriculum Seminar Series: Web & Social Media Data.
The talk focused on topics related to web analytics: social media advertising, Adwords, tagging, and analytics reporting. the topics focused on how metrics are meant to guide businesses with ideas on where to invest their marketing budgets effectively.
The presentation series is a joint effort with the Accenture team as part of a civic data series at Blue1647, a technology incubator at Chicago.
You can view the presentation
here on Gigity TV, as well as other technology presentations by Blue1647.
