The stats for Google Plus + were initially impressive, kicking off a number of Facebook vs. Google + posts on the web. As of end of July 2011 comScore reported 20 million unique visits to the network and averaging nearly 2 million visits a week according to Experian (source: Mashable). Users also liked groups called circles to manage separate newsfeeds, keeping messages organized.
Google Plus
Google initially cautioned business owners to not create a Google Plus profile, but has since released a Plus for business page. Setting are similar in arrangement to that on Facebook; Business plus owners must have a personal plus page before setting up a business page.
No details have been released if there's an integration to Google Analytics but the potential incorporation of analytic capability link would be an important development for Google. Google has revamped its Google Analytics solution to include a social media plug in. Furthermore Google +1 buttons can be tracked in Google Analytics, so a refined integration with Google Plus would make further sense - imagine being able to see what traffic from shared networks is effectively coming to your site.
An analytics integration would provide more segmentation opportunities for participating businesses and lead to better identification of how traffic is being lead to a sign up, a purchase, or another designated conversion. Conversion measurement is sorely lacking in Facebook - a marketer can measure likes, comments and sharing a site, but no funnel analysis capability exists in Facebook Insights to guide a business to select a media based on conversion goals.
Linking Google Plus to Google Analytics would continue Google's refresh effort for the analytics solution. It will also offer new ideas for small businesses beyond the current assumptions of how analytics can be used.
