Free White Paper from Yahoo! Director Dennis Mortensen
Yahoo! Web Analytics book
Dennis Mortensen, Director of Data Insights at Yahoo! just issued a new white paper on analytics insights with respect to microsites. The paper covers the analysis of business microsites and how such analysis can sometimes misdirect strategists if certain considerations are not initially met. Dennis is the guru for Yahoo! (rhyme intended! 🙂 ) when it comes to Yahoo! Analytics, the recently introduced solution that competes against Google Analytics and Omniture Site Catalyst. He has a book called Data Insights with Yahoo! Analytics (which is also available as a Kindle edition), and he has a marketing, media, & analytics blog, Visual Revenue. Dennis has made many presentations on various aspects of online marketing. You can download the white paper for free at this page.
