June 16, 2010

Facebook Insights now includes Facebook social plug ins for analytics

Facebook Insights

Facebook Insights indicates the responses a Fan page receives

Big news from Facebook, analytics fans -- Insights is now improved with more Facebook-ishness. Ok, ok, no such noun, adjective, or verb. But it is improved.

With anticipation of expanded usage, Facebook now allows Insight administrators to measure social plug in usage -- the plug ins being the well-known "Like" and "Share" Facebook buttons. Facebook also revised the dashboard for more drill-down capability into data and graphs.

For those who have never heard of Insight -- it is a Facebook analytics tool designed to measure engagement of 3 major sets of Facebook services; Facebook Applications, Facebook Fanpages, and Facebook Ads (You can read more about how to use these Facebook services at the AllBusiness.com article I wrote). With Facebook's popularity among internet users (and marketers), it would be inevitable that an analytics solution would be created.

For more on the new features, check out the official Facebook developer page, as well as the Mashable article based on the developer page.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram