July 20, 2012

Zimana Client Spotlight: @smallbiztrends Small Business Trends unveils new design and Twitterchats - offers more news by and for small business owners

Small Business Trends, a media site for small business tips and information, has launched a redesigned look that showcases its recent navigation bar redesign. The design adds a new look to the logo, modified colored, highlighted quotes (typically appearing in the business book reviews ), new font, and an article carousel that highlights the newest articles.  The site continues to offer its popular services, such as a free press release submission, and popular small business campaigns such as Small Business Influencers, a voting award program for small business owners, app developers, and large businesses that have made significant strides in the entrepreneurial community.

 

Small Business Trends new websites 2012

Small Business Trends launched a redesign of its site, emphasizing its segments in a new navigation and carousel. The site now serves over 4 million unique visitors, and has continued to attract new visitors seeking small business news and information.

Small Business Trends started in 2003 and has grown into one of the internet's most significant resources for small business. Over 4 million visitors rely on the site for the latest in economic trends, technology tips, finance and marketing insights to gain an edge on success.  Founded by Anita Campbell, the site has developed a who's-who of leading small business experts, including Lisa Barone, TJ McCue, Susan Payton, John Follis, Brent Leary, Barry Moltz, and Ivana Taylor.

This year Small Business Trends has promoted a series of Twitterchats, under the hashtag #SMBchat,  to its roster of events and services.  Two chats in July featured sponsorship by Blackberry and Symantec, focusing on a singular topic. The topics were How has starting a business changed in the last few years for Blackberry and business security for Symantec.  These chats permit followers to interact with small business leaders beyond their online words.  Learn the comments shared from the Small Business Trends - Blackberry twitterchat in this recap. 

The chat and redesigned site compliments another successful release, Visual Marketing.  A business marketing book by Campbell and David Langton, a visual communication designer and co-founder with Norman Cherubino of Langton Cherubino Group, Visual Marketing has received terrific acclaim for the way it displays innovative business ideas.  The book features branding tips discovered by small businesses seeking unique ways of presenting their services and products.  Campbell and Langton picked marketing submissions from many small business owners across the country.

Anita Campbell David Langton Visual Marketing

Anita Campbell and David Langton at the New York Expo, speaking on their great new book Visual Marketing

For over two years, Zimana has been proud to conduct regular analytics reviews for the Small Business Trends.  Pierre has worked alongside Vedran Maric from SEO Rabbit to thoroughly review and highlight data insights for the team.

In addition, Pierre volunteers his time to contribute business book reviews.  71 reviews have been published since December 2009, but this part of a larger count.  250 reviews gives readers a number of reading sources from finance to project management, all from the best business leaders.

One comment on “Zimana Client Spotlight: @smallbiztrends Small Business Trends unveils new design and Twitterchats - offers more news by and for small business owners”

  1. Hi Pierre, What a wonderful surprise! I had no idea that you were going to do this. It's nice to be highlighted. We're so used to playing the role of highlighting everyone else in the small business community, that we forget to talk about our company to others.

    I appreciate all the work you do, and also appreciate all the great book reviews. You've done awesome work, all the way around.

    - Anita Campbell,
    Founder, Small Business Trends

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