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July 30, 2013
Northwestern University displays Social Media Influence Research by the Numbers

Customer response to digital rewards and offers in social media is dictating  marketplace strategy and consequently analytics.   While attending the 2012 Social Media Week sessions in Chicago, I learned about research findings on the topic from two Northwestern University professors.  Both findings exhibit the best lessons learned in examining the measurement of social media influence. […]

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July 29, 2013
The New Math: Product + Process = Service

Despite the straightforward definitions of margins and breakeven analysis, the math that can go into profitably offering a product or service can be an unusual calculus.  This post, originally written for the UBM Tech site, Business Agility, notes how businesses are finding ways to transform their products into services. Incorporating business process in the delivery, […]

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July 26, 2013
Five signs to seek help with marketing optimization

Many solopreneurs, consultants, professional service providers, and small business owners who develop more and more internal activities that requires their attention - reviewing invoices, following up on customer requests, and so on.  Eventually delegation is needed for growth, but some time is initially spent understanding the details so that delegation is done correctly. In analytics […]

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July 25, 2013
Tag Management: Digital Analytics Basics

Digital marketing campaigns can become complicated to tag and maintain, especially in light of where ads are placed and the devices used.  But fortunately there are solutions meant to organize tags to make multiple campaigns orderly. This post, originally created for the UBM Tech site Digital Draw, takes a close look at how tag management makes […]

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July 24, 2013
Ideas to Plan Your Small Business Website

Noting when your site is outdated can sometimes be the easiest part of the website maintenance – see this post How Updating a Website Is Essential to Your Business for a few ideas.  Implementing changes become the challenge, which sometimes mean a major upgrade or redesigned site. If you find your business facing a site […]

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July 23, 2013
Right Time: How Dayparting in paid search puts your business closer to customers

Dayparting is not a new concept to many marketers familiar with advertising, but it is being introduced to a new generation of small business owners and customers alike.  Why is it becoming a new interest for small businesses? In a word, mobile. The increasing consumer usage of smartphones and mobile devices has shifted how and […]

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