Social Media Tips: 10 Best Ways To Generate Traffic for Your Blog

Boston Traffic Social Media
Boston traffic is a great metaphor for traffic flow, but for digital, you must make plans to make that traffic happen. Social media is perfect for those plans.
After every website launch, there should be a plan for generating traffic to a site. Especially if that site is a blog.
So the magic question is: How does one build visitor interest in their blog?
Well, fortunately a lot of ways exist to build traffic.  The key for selecting the right way is to  for a small business or organization, here are a few starter was to get that traffic going!
  • Submit site posts to content aggregator – AllTop, Growth Hackers, Hacker News and inbound.org are starting places to share content, Many of these will syndicate content, meaning that the posts will show on their networks. Allot, for example, will tweet posts
  • Create a video version of a blog topic – from YouTube to Facebook Live, you can create a live version for
  • Social Media sharing syndication is a long word, but it serves an important purpose.  It can automate new posts and ensure that they are available for other to see later.  dlvr.it and IFTTT are examples of these syndication tools.
  • Dedicate an email to a post topic – share a snippet of content can create interest in a new blog
  • Share for community participation and events – People research the communities profiles online in Twitter and Google Plus.  MeetUp is also a good site for meeting announcements, and learning about a group through the images they share.
  • Repackage content as a presentation. The slides can then be hosted as a Slideshare presentation or as a pdf which can be downloaded at another site.
  • Guest Blogging – appearing on other blogsites is still a good way to generate interest on your own, provided that the hosting site is a high quality site.
  • Appear on podcasts or video newscast, mentioning in talk about a related blog post. Doing so can be as effective as providing a link from a guest post.
  • Talk about tools of your trade, such as this post for Small Business Trends. Solution providers of those tools will appreciate your mention and post a link to the podcast (or blogpost).
  • Posting a link in a Reddit community relevant to your site or topic.
  • Create a slideshare version of the post, highlighting a few key points from the post.  Doing so will give another set of content that can complement a post without mimicking all the content.  So for example, a slideshare of top 10 tips for a better website could complement a post on why a site update is important to a business.
One follow up idea – make sure you are periodically checking the demographics and affinity reports in Google Analytics.  Doing so can reveal a rough estimate on the traffic quality that is arriving onto your site.  Checking the results in the affinity reports can verify traffic quality as it relates to your site topic.  The Affinity Report results can also spark some ideas for your blog topics.  Just look for what is consistent in a 30-60-90 day period (You can also decide to work on countering the resulting topics, if they are not what you want.
Overall there are a lot of ways to make traffic to your site with social media!

Analytics Tips: Using Affinity Reports and Second Dimensions In Google Analytics to Learn Consumer Interests and Mobile Strategy

Google Analytics Affinity Report

Segmentation has always been the raison d’être for analyzing data. After all, analytics is greek for “breakdown”, and businesses are trying to breakdown data into segments that can reveal ideas to serve customers easily. Understanding data segments reveal the kind of customers who are discovering your online media…and thus, discovering if your business is a good one to do business with.

But when it comes to data segments created from traffic sources to a site or app, mobile data drives the heart of the analysis especially if there is an Internet of Things influence in the strategy, such as beacons in a retail location.

So how can a business direct its analysis to make an IoT strategy better?

The best answer comes from combining Affinity reports and second dimension to know where people are coming from when they arrive to your site and to learn how people journey in general.

Affinity reports are useful in discovering new sites and topics that customers hold an interest.The Affinity and In-Market Reports offer lifestyle (Affinity) and purchase-intent (In-Market) topics that attracted an audience to a measured site or app.

But sometimes reviewing Affinity report results on one dimension does not reveal a pattern or a trend that tells the user something meaningful.   Selecting a relevant second dimension can help reveal more information to help the user see a pattern and make decisions.  (This Zimana post talks about second dimension selection in more detail.)

So where to start first?

Go to an Affinity Report and determine what topics are typically of interest to your site traffic.

Next set the Second Dimension in Affinity Reports to one of the following, based on the purpose of what associated information appears with the results in the Affinity Report:

Device

  • Devices highlight  the topics are accessed through a tablet or smartphone.  The highlights can spark ideas for planning AdWord campaigns for mobile versus desktop/laptop.

Time

  • The time selection highlights if the topics in the affinity report are accessed at a particular time.  The highlights can spark ideas for planning adword campaigns for when people view the ads the most.  You can examine time to see if people are arriving during a particular part of the day, or if there is some variation in topics between time periods.

Age Range

  • Can give an ideas of topics and source sites that are age appropriate  – useful for sites contain content suitable for children, young people, or a certain age demographic for the site owner. Use age range to know you are seeing activity from the intended group.

Verifying attribution can help you see if your media usage is in step with an target audience or within your industry.  You can do so with the Google Customer Journey Tool (I explain how the tool works in my CMSWire post – Pierre). The purpose of the tool is to see how customers general use different channels in a sequence before they purchase.

After planning the strategy marketers can set the reports that will be accessed frequently. Dashboards permit a view the most important reports in a glance, while Shortcuts permit faster access to the reports you use most often.  Dashboards can be viewed in the Google Analytics app easily.

 

Infographic: What Your App Should Do For Customers via Small Business Trends @smallbiztrends

Our friends at Small Business Trends had a great idea for an infographic – note what customers want from an app.  That idea is shown below, with a number of themes on how an app serves customer needs.

Many business launch an app, but not sure how to integrate the app’s purpose into a cohesive strategy or business model. reviewing the tips on this infographic should spark ideas as to how to improve your strategy or business model with an app.

Here’s What Customers Want Your Mobile App to Do

This infographic first appeared in Small Business Trends.

 

Tips To Improve Your WebSite (or Web App) Pages

Ok, so you are ready to update your website pages, or these days, a web-based app page. Well planning content is critical for making the most of your site pages. Here are several tips that should be included in refining a site or app page.

  • Layout a wireframe for a site – a wireframe needs to show how a page is laid out, so you can plan what is related to it.
  • Select content and images that tell how you will solve a problem,. not just your “life story” . It is good to know something about how a business is established for credibility, but keep stories to three paragraphs when starting out. And be ready to update your story over time.
  • Have a focal point of a page – an image that conveys what the site is ultimately about
  • Balance the white space – make sure that a pages does not crowd with a lot of text. People read differently online than they do offline.
  • Avoid using grey or any light-colors for fonts.  In many instances, words in dark definitive colors against a background is easier to read at a glance.
  • Remove flash pages – they are not only dated as of 2017 (and earlier), but flash pages also can hinder loading the key material visitors want to see on a page.  With mobile and tablets being the first tool used to view sites, a flash page can hinder mobile access if there is no mobile page….
  • ….Which, by the way, there should be a mobile page for your site. Make it with simple features, such as a simple bullet list of offered products/ services and a large button which users can click to dial to your store or office.
  • For showing important details on your business offers, ask designers how to highlight that information. Sometimes a slight contrast in the background can show importance
  • Despite better text editors and code frameworks, it is important to verify the appearance of webpage and web app pages appearance across browsers. To do so use Browsershots, an online site that checks pages for browser/site compatibility
  • Make sure there is a privacy statement indicating the use of analytics, where applicable, and how data is handled within your organization.
  • Consider examining how navigation usage occurs within a session that last 190 seconds (190 seconds is a typical average for a webpage). Note what is clicked and loaded easily within that time frame.
  • Decide on social media platform and memberships to be displayed – links, badges, and widgets that shows a window of the activity on that platform.  Sometimes these can add to page load time if the images are not optimized.
  • Plan footer content – the latest website designs have a footer that works across each page.  For apps consider what elements appear in the navigation – can any of it be arranged to simplify the loading of the app.
  • For websites, gather recommendations of products and service – show on a page or every page where possible.

Finally, remember to optimize for search engines – i.e. use SEO to rank your site in a search query.  Without this, your website has not guidance for search or even for a paid search marketing plan.

The most critical mistake with websites is to make delays to deliver your content to a developer or designer – more than a few months to code and finalize function can be problematic for your designer to organize and revise code with quality. Those delays can also cost your business sales, because your business’ updating of a site reflects how well it is operating.  Gather essential changes so you can share your concerns upfront, and make any changes in an organized fashion.

Analytics Tips: The Basics on Using Google Analytics User ID

With analytics deployment these days, cross device measurement has become a de facto standard for  establishing effective measurement for many businesses.  It allows marketers to learn if customers are viewing a tagged site on a mobile device and website prior to a conversion. This information can help tailor plans for a customer experience.

One essential tool in establishing cross device measurement is a JavaScript-oriented call out called User ID. A number of analytic tools, such as Google Analytics and Piwik offer this feature.  The following tips focuses on the well-known Google Analytics platform.

User ID is a modification to the analytics tag, designed to allow cross device visits to be an identifiable segment in the analytics reports. User ID is one of two IDs that vary according the data source generating the data. A client ID represents a device or access by browser, while a user ID represents a signed in user with an account. The purpose behind both IDs is to avoid  personal identifiable information from appearing in the Google Analytics reports or within an overall analytic stack where Google Analytics data is exported.

For Google Analytics, User ID must first be enabled in an account, then added as a modification in the site tracking code. (To learn more about User ID see this CMSWire post)

To enable the User ID, enter the admin of the desired account and navigate to the property level.  Within the Property level column, click Tracking Info then User ID.  You will then see the following step by step instructions:


The first step is an explanation of the User ID Policy – the wording is meant to explain what is considered personally identifiable information and avoid its usage when marketers create the User ID.  Once read, you can indicate you understand the User ID Policy by toggling the switch to ON.   The feature is then enabled in the selected analytics account.

The next step, which appears right after activation, is to generate an unique ID  that associates to new users and that consistently reassign IDs to returning users. These IDs are included in the data sent to Google Analytics.  Ensuring these objectives does require some familiarity with JavaScript, since the variables and data type syntax is JavaScript based.  Thus creating the syntax for the ID is best completed by a developer.

User ID can be used for both websites and mobile apps. Web data can only be sent to a web property, and mobile app data can only be sent to an app property, so you can not combine them into one reporting view.

Google Tag Manager version

The Google Tag Manager has a slightly different take on the instruction to add the User ID tag.  Marketers are still required to indicate that personally identifiable information will not be used in creating the User ID.  The difference lies in setting a JavaScript variable.

The tag manager variable can retrieve the User ID value from two formats.  It can retrieve the value from a first party cookie which persists a user ID on the client side, or through a data layer variable.

In the Tag Manager account, navigate to the More settings, then to the Fields to Set option and click Add Field. You should see the following selection.

Google Analytics Tag Manager User ID

 

Notice the field name and value entry windows. This is where you can enter the following values.

Field Name
Value
userId
{{userId}}
The field name is a default key selection, appearing as a “camelback” format (don’t worry – GTM has this as a default selection, so you do not need to type it out). The value is the actual value associated with the field name.  Think of these pairs as “favorite sports team” and “score”, and you can get the idea of how they work in the tag manager.