Web Analytics

Attribution: Beating the Last Click Blues

Does your campaign have the blues about ROI? Maybe it’s because of a misguided focus on attribution. One of the easiest ways to get more sophisticated in a marketing campaign and in using analytic reports is to get past “last

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How Removing Website Clutter Improves Your Business Image

Clutter. No body likes a messy house, messy car interior, messy anything. So why should your website be messy? If a website has clutter, customers assume a lack of product or service.  There can be too much on screen for a

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Analytics Tips: How Google Analytics Notification Highlight The Right Errors to Fix

Since the days of Urchin and Omniture, business managers have been seeking analytic diagnostic tools to better understand the increasing. The irony is that analytics solutions were originally a diagnostic tool for website development long before digital marketers discovered their

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Analytics and Trader Principles – A Talk with @EgoNetCast ‘s Martin Lindeskog

Back in September, I shared a talk via Skype with Martin Lindeskog, host of the topical podcast EgoNetCast (@EgoNetCast). EgoNetCast conducts interviews with authors, business minded individuals, entrepreneurs, and philosophers. Each talk is meant to answer questions on business philosophy,

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SEO Tips: #LocalSEO – Google Hangout With @DIYMarketers Ivana Taylor

Local SEO is becoming a significant factor in attracting customers were searching through smartphones and tablet devices. Local SEO may sound like a new digital hurdle for small business owners to understand. But the tactics are really straightforward, based on

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