Web Analytics

I know what analytics is – but how can I use it better for my business?

Most businesses have heard the definition of analytics at some point since 2006 (with Zimana being in business since 2009).  Here is the definition, for those just joining the internet.  Analytics is about the measurement of a system. With respect

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SEO How-To: Quickly Highlight Bad Links with Google Analytics

Link building can be an elaborate process, depending on the website, but sometimes you need a simple way to identify bad links. Google Analytics has a way to help identify Go into the reporting of  Google Analytics account, and navigate

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Analytics Tips: Cleaning Referral Traffic Sources to Make Google Analytics Reporting Easier

In 2010, General Motors eliminated three divisions – Pontiac, Oldsmobile, and Hummer — in its reorganization under bankruptcy. The interesting part is that one division, Buick, persevered, and was critical to GM’s survival. Over time the brand sold well in

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Infographic: European Privacy Overview via Mind Your Privacy @MindPrivacy

The team at Mind Your Privacy, based in Spain, issued a terrific infographic last year on the state of privacy in Europe.  If you are an analytics professional or someone with analytic tendencies (smile), take a look at the infographic

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A/B test tips that improves an E-commerce site: “4 minutes” for 4 elements

“4 minutes” was the name of a popular song by Madonna and Justin Timberlake, but it can also be an anthem to the amount of time retailers must target in improving their e-commerce product pages. When launching a website, a

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